Fear vs Opportunity: Which is the more powerful motivator?

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My question for my colleagues is a simple one: Are you motivated more by FEAR, or by the OPPORTUNITY FOR GAIN? Be fully honest. Christine West's Seminar: http://ping.fm/SH3ov .

Faithfully,

Douglas Castle

p.s. I am betting that fear is a far superior motivating force than the promise of an opportunity for gain. I believe that we travel long, circuitous routes in order to avoid confrontation, pain and loss, while we seldom leave the living room couch for an opportunity, which might require effort on our part. Inertia, indolence and a lack of ambition work against the potential efficacy of positive reinforcement, while fear creates a physiological reaction (i.e., the secretion of adrenalin, cortisol, etcetera) which actually produces the means for rapid movement.

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