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Marketing
Appeal: “Made In America”
Once “Made
In America” Was Simply An 'Inside' Patriotic Slogan;
But Today
The Cachet Of “Made In The USA” Has become Very Magnetic For
Attracting Foreign Consumers.
Originally
Published In The Internationalist Page
Blog
Increasingly,
the “Made In U.S.A.” label is moving more foreign consumers
(particularly wealthier consumers in emerging nations) to purchase
American exports, especially fashion and luxury items. And this
appeal is starting to drive foreign sales of other types of
American-manufactured goods as well. The underlying motivation is
status, and this status is associated with the overseas perception
that Americans are a very wealthy people who spend a great deal on
everything, without regard to cost. This bodes well for the U.S.
Balance Of Trade, and for U.S. small- to medium-sized businesses who
are in, or who are moving into, the export business.
The
following is excerpted From a U.S. EX-IM Bank press release dated
November 4th,
2014:
“
Washington,
D.C. – Ex-Im Bank Chairman and President Fred P. Hochberg issued
the following statement with respect to September’s export data
released today by the Bureau of Economic Analysis (BEA) of the U.S.
Commerce Department. According to BEA, the United States exported
$195.6 billion of goods and services in September 2014.
“These
numbers clearly demonstrate that products stamped ‘made in America’
are sought after in markets around the globe,”
said
Hochberg. “Ex-Im Bank is proud to support U.S. exporters and their
workers as they expand their sales in the global marketplace, and
create quality, middle class jobs here at home.”
Exports of
goods and services over the last twelve months totaled $2.3 trillion,
which is 47.5 percent above 2009 levels, and have been growing at an
annualized rate of 8.5 percent over the last five years.”
There
has never been a better time to enter the export business (especially
for durable goods and services) than at present. While there are
excellent government guarantee, financing and informational programs
available through the SBA, the Department Of Commerce and the U.S.
EX-IM Bank, it is generally worth the relatively minimal expense of
retaining a consulting firm or solo consultant who can assist you in
navigating these government programs and positioning yourself with
international representatives, agents, distributors, logistics
services, customs guidance and the like.
Interestingly,
while the cost of market entry into global business is very small,
the widespread perception among many business owners is that moving
into export is an expensive and time-consuming proposition requiring
a great deal of travel and large credit facilities. Nothing could be
further from the truth. It is quite any easy matter for virtually any
producer of durable goods or non-geographically-centered services to
establish a virtual export division. And both the credit facilities
and the payment guarantees are easy to obtain if you utilize the
services of a professional to get you started, systematized and
running.
If
more eligible businesses were to open virtual export portals, the
private sector of the United States would be generating even more
full-time jobs and contracting opportunities than it currently is.
This is highly desirable.
Instead
of merely looking toward overseas markets to source materials and to
outsource labor, many U.S. Small- to medium-sized enterprises would
be better served by selling their domestically-produced or generated
products or services overseas at the market premium that emerging
economic countries' consumers are more than willing to pay for the
“Made In America” cachet.
NOTE:
THE
INFORMATION CONTAINED IN THIS ARTICLE SHOULD NOT BE CONSTRUED BY THE
READER AS BEING LEGAL, FINANCIAL, TAX, ACCOUNTING, ECONOMIC OR
INVESTMENT ADVICE. NO OFFERING OF SECURITIES OR OTHER INVESTMENT
INTERESTS OF ANY TYPE IN ANY ENTITY IS MADE HEREBY, NOR IS A
SOLICITATION FOR THE PURCHASE OF SECURITIES OR OTHER INVESTMENT
INTERESTS OF ANY TYPE IN ANY ENTITY MADE HEREBY. THIS ARTICLE IS
INTENDED FOR GENERAL INFORMATIONAL PURPOSES ONLY AND REPRESENTS THE
VIEW OF THE AUTHOR ONLY.
THIS
ARTICLE IS COPYRIGHT 2014 BY DOUGLAS E. CASTLE, WITH ALL RIGHTS
RESERVED. ANY REPRODUCTION, TRANSMITTAL OR DISTRIBUTION OF THIS
ARTICLE, EITHER IN WHOLE OR PART, IS UNAUTHORIZED AND MAY BE
UNLAWFUL, UNLESS FULL ATTRIBUTION IS GIVEN TO THE AUTHOR AND ALL
IMAGES AND LINKS IN THE ARTICLE REMAIN INCLUDED AND “LIVE.”
THE INTERNATIONALIST PAGE - Douglas E Castle
http://theinternationalistpage.blogspot.com
A discussion of international business, events, markets, joint ventures, currencies, outsourcing, offshoring and financing, importing and exporting, as well as global sources of goods, services, labor, capital, trade guarantees, credit insurance and emerging markets.
Key Terms: international, global, business, trends, prediction, foreign exchange, outsourcing, supply chain, offshoring, import and export, emerging markets, the world economy, trade balance, trade finance, foreign direct investment, joint ventures, sovereignty, cultural sensitivity, diversity, emerging markets, INCOTERMS, tariffs, International Business Companies, asset protection trusts
